News & Media

April 25th, 2016

Prairie Proud - Global Saskatoon



December 21st, 2015

Prairie Proud - CTV Morning Live


September 25th, 2015

Prairie Proud  x  Blades Hockey  x  Canadian Tire Jumpstart 

We are very excited to announce our first collaboration as we have teamed up with the Saskatoon Blades of the WHL and the Canadian Tire Jump Start Hockey League! This partnership will not only allow you to show you are proud of your roots, a prairie-based hockey organization, but also support youth hockey programs throughout the prairies!


$3 from each limited edition unisex t-shirt will be contributed to Canadian Tire Jump Start Hockey which supports youth hockey programs throughout the prairies! Canadian Tire Jump Start is dedicated to removing financial barriers so kids can have the opportunity to get off the sidelines and get into the game. We hope this can be the first of many collaborations with prairie organizations where we can continue to allow you to wear the pride, while investing back in the prairies! 


August 7th, 2015

CBC Saskatchewan - Business Feature 


A Saskatchewan-based clothing company is taking off in western Canada. With its logos making their way across the country, Prairie Proud is living up to its name.

Cole Thorpe launched the clothing line in 2014 with a goal of giving back to the community. The company sells shirts, hoodies, hats and accessories. Now, he's beginning to see his hard work pay off.

Prairie Proud allows current and former residents of the prairies the opportunity to show that they’re proud of their roots. (Victoria Dinh/CBC)

Thorpe grew up in Spy Hill, Sask., where the village's population has been hovering around 200 people for the past few years.

"Community was something that was very important to me," explained Thorpe. "I got to see [what if felt like] growing up in a small [place] where everybody has to pitch in and where everybody has that prairie pride to begin with."

It wasn't until his university years that the idea to start the clothing company came to him. After entering in various entrepreneurial roles & business competitions, Thorpe wanted to build something of his own that incorporated his small town roots. This is when he came up with the concept: wear the pride; invest in the prairies.

Prairie Proud partners with charities in Alberta and Manitoba

Prairie Proud allows current and former residents of the prairies the opportunity to show that they're proud of their roots, said Thorpe. At the same time, about five per cent of the profit of each sale is given to prairie-based charities.

Prairie Proud is currently partnering with the Children's Hospital Foundation of Saskatchewan, the Alberta Cancer Foundation, and the Children's Hospital Foundation of Manitoba.

So far, Prairie Proud has been able to make charity contributions totaling $3,000.


The company has been able to donate a total of $3,000 to local charities. (Prairie Proud)

"From a very early age, I've been very motivated and driven," said Thorpe. "So, when I started something from the ground up, I knew that I was ready for the work that I was going to have to put in to grow a business."

 "It's a pretty cool feeling when you're walking down the street, whether it be in Saskatoon or in my home town, and you see people wearing the product," he added.


April 25th, 2015

Star Phoenix - Business Feature 


The Prairies are never far from Cole Thorpe's heart or his business for that matter.

"We have a truly unique character," says Thorpe, who was born and raised in the tiny community of Spy Hill.

That small-town living and the Prairies are ingrained in Thorpe, who has used it as a platform for Prairie Proud Apparel.

Prairie Proud, which opened a storefront location in the Ideas Inc. building, offers casual clothing in which people can wear their Prairie pride while also giving back through charitable contributions.

The company currently sells hoodies and T-shirts, V-necks, tank tops, hats and sunglasses, with a portion of every sale going to one of three charities - the two children's hospital foundations in Saskatchewan and Manitoba and the Alberta Cancer Foundation.

Thorpe has been heavily involved in entrepreneurial activity through the Edwards School of Business, where he graduated with a commerce degree.

"I got the (entrepreneurial) itch," he said. "I really wanted to start something from the ground up."

But he wanted the company's values to align with his own, namely passion, community and quality.

Thorpe launched the business online in 2014 with the motto, "Wear the pride, invest in the Prairies." Soon after people who bought Prairie Pride shirts were using social media to post pictures of themselves in the attire at iconic places around the globe.

He even has had celebrities like Doc Walker and Graham DeLaet don the Prairie Pride logo.

"They are like me, they've grown up here, are proud of their roots and want to give back," he said.

With the storefront location there is now a customer pickup option for people in Saskatoon and area.

And it is also giving Thorpe a chance to meet customers face to face.

"The experience so far has been the biggest reward."

Prairie Proud is open Wednesday from noon to 7 p.m. and Saturday from 10 a.m. to 4 p.m.


April 21st, 2015

Prairie Proud Gives Back - Business & Industry  

January, 2015

Our second investment - Alberta Cancer Foundation


For those that have fought, for those that are fighting, and for those who have been affected ... we are truly proud to make our second investment back into the prairies & against the fight of cancer! Thanks for the continued support which make these contributions possible. Wear the pride. Invest in the Prairies.


October 31st, 2014

Our first investment


Our first investment back into the prairies has been made to our Saskatchewan partnered charity the "Children's Hospital Foundation of Saskatchewan"... we are honoured to work with them as construction begins for the first Children's Hospital in Saskatchewan and they continue working towards improving children's health across the province. We want to thank all of you for the support which has made this contribution possible & know this will be the first of many investments back into the prairies with your continued support! 


August 27th, 2014

Wearing the pride.. Worldwide 



We want to thank supporters for wearing their pride not only across the Prairies & Canada, but Worldwide. Wear the pride. Invest in the Prairies. #prairieproud