Our Cause

Community is one of the fundamental values of Prairie Proud and we have made a commitment to invest back into prairie-based causes as part of our business. We believe in doing our part to make the prairies a better place to live today and tomorrow in supporting causes across Alberta, Saskatchewan, and Manitoba. Our contributions are based on the following model and are announced via social media & our website.

Our Contributions

Since launching in April 2014, we are proud to announce we have contributed over $100,000 back into the prairies via monetary donations. This does not include the in-kind donations to fundraisers and events which total over $30,000 to date.

These contributions have included the following:

January 2024 to the #BrokersCare Community Fund as a result of our continued partnership with the Insurance Brokers of Saskatchewan and Wawanesa Insurance. The #BrokersCare Community fund supports charities and grassroots community projects throughout Saskatchewan that align with at least one of four priority pillars - responding to the youth mental health crisis, rnhancing equitable access to children’s learning and development opportunities, providing care & hope to sick kids and eliminating food insecurity for at-risk youth.

January 2024 to Saskatoon City Hospital Foundation in support of the Swinging with the Stars annual fundraiser. Funds raised are being allocated to the "Equip for Excellence" campaign ensuring staff have superior diagnostic, treatment, and recovery equipment.

September 2023 to the Ronald Mcdonald House of Saskatchewan which provide a home away from home that provide comfort, support and resources to families who travel far from home for the medical care their child needs.

August 2023 to STARS as a result of our collaboration with Alpine Liquid Fertilizer. For anyone note familiar with STARS, they are a helicopter air ambulance which provide a lifeline for patients in rural and remote communities across Western Canada.

December 2022 to the #BrokersCare Campaign - this continued partnership with the Insurance Brokers of Saskatchewan and Wawanesa Insurance saw more than 700 units sold directly raising funds in support of youth-oriented charitable causes across SK. Some of the fund recipients included the Jim Pattison Children’s Hospital Foundation, KidSport, Ronald McDonald House Saskatchewan, Regina Food Bank, the Saskatoon Industry Education Council, and the Heart Linked Community Services Co-operative.

October 2022 to the Saskatchewan Professional Fire Fighters and Paramedics association Burn Fund as a result of a collaboration with the Local 553 Union

August 2022 to the Town of Langenburg's Pool Project as a result of a collaboration with our Founder's hometown

April 2022 to the Sandra Schmirler Foundation as a result of our collaboration with Team Kerri Einarson

August 2021 to Brokers Care Campaign for Mental Health - supporting grassroots initiatives within Saskatchewan ranging from the delivery of mental health first aid courses and crisis counselling services to both in-school and extra-curricular youth programming. Receipents of the funding include Chief Red Bear Children's Lodge, Sask Girls United, Envision Counselling and Support Centre, The Do More Ag Foundation, and the Canadian Mental Health Association